ourservices3

Market Research and Analysis


The Japanese healthcare market is constantly changing as the aging population continues to grow, and the effects of which are placed on the system as a whole. Up-to-date information is critical to understand evolving market specifics and the ever-growing opportunities for all healthcare companies.  In fact, much of the healthcare-related information is not translated from Japanese to English on a regular basis, or at times not at all, leading to international companies having a misrepresentation of the facts, lack of market knowledge, and non-effective strategies in their planning.

Up-to-date information is founded by conducting extensive on the ground research, which is accessible to those directly connected to the healthcare industry in Japan.  Nevertheless, most Japan-based market research companies do not have concrete healthcare knowledge to conduct proper analysis, and this is why the Japan Healthcare Network was established.  The Japan Healthcare Network provides the necessary market research and analysis to move your business forward.

  • Specific market advice
  • Customized research
  • Trends
  • Planning
  • Strategy
  • Segmentation
  • Analytics

 

Market Entry


As healthcare is a business unlike any other, it is important to have experts that understand the industry rather than following the course of those offering a generic market entry approach.  The reason is clear, success is connected to those that provide expertise in healthcare-centric initiatives, and thus the Japan Healthcare Network allows for the professional and targeted approach that is required to properly enter the market.

Specific opportunities:

  • Medical technologies, including diagnostic equipment and devices
  • Healthcare Information Systems (HIS)/Information Communications Technologies (ICT)
  • Treatments for specific chronic disease, especially cancer
  • Eldery care products focusing on easy living, preventive care, health, and well-being
  • Corporate partnerships to provide the Japanese elderly population with better lifestyles and choice
  • Urban planning and development (welfare and health-related) - Tohoku earthquake (earthquake resistant lumber and other housing materials)

Market Entry Support


The Japan Healthcare Network provides the following market entry support:

  • Licensing of products, distribution, office set-up, and corporate partnering
  • Specific introductions to potential partners
  • Japan-based negotiation support and follow-through
  • Legal compliance support
  • Japan-based representation and local management

Corporate Partner Search


Partnerships with Japan-based firms are important to fully penetrate the market effectively as local brands provide a level of assurance among clients and additional insight that is undoubtedly beneficial to overall operations.  There are numerous cases to show that partnerships give the needed strategic leverage to overcome the lack of key success factors and foster growth of international companies in Japan, namely through a newly co-branded entity.

Whether your firm is a pharmaceutical, medical device, or other healthcare-related company, the Japan Healthcare Network is ready to assist through various services:

Recommendation of a short-list of potential partners through a specific review of aspects including the 4Cs:

  • Complimentary Skills
  • Cooperative Business Cultures
  • Compatible Goals
  • Commensurate Risks


- Introduction and assistance with strategic negotiations
- Vertical integration strategies – expanding into new businesses
- Best legal framework of partnership and contract development
- Japanese business culture advice and recommendations
- On-going support and assistance between partners


Sales and Marketing Support


The Japan Healthcare Network provides the following for sales and marketing support:

  • Providing strategic insight on developments in the Japanese healthcare market leading to new revenue channels.
  • Working directly with sales and marketing teams to identify issues, challenges, and opportunities to create a more effective way forward in securing new business, especially related to the aging population.
  • Assisting through new business generation in terms of Diversified Collaboration - the opportunity for pharma to improve revenue through other channels by profiting together with healthcare and non-healthcare partners alike.
  • On-going support needed to remain competitive in an ever changing industry.

 

Seminars and Training (In-house/External)


For firms already established in Japan, it is imperative to update the knowledge of their workforces.  For example, what are specific activities and know-how that would benefit the organization in order to gain a competitive advantage and greater market share?  Without additional perspectives from those outside the firm, the status quo will prevail and opportunity costs will be high.

The Japan Healthcare Network provides unique solutions to the changing including seminars and training on the following:

  • Japan’s elderly market – preferred Silver marketing opportunities
  • Envisioning 'what can be'
  • Role of IT to drive marketing effectiveness
  • Marketing in a digital/online world
  • Utilizing mobile solutions effectively
  • Brand marketing and blockbuster success
  • The business of well-being - Quality of life and informed choice
  • And other specific customized programs at your request


Digital Marketing (Internet/Intranet)


Digital marketing is everything online whether via the Internet or Intranet networks.  The Japan Healthcare Network provides the following digital marketing expertise:

  • Web, micro and mobile sites - direction, design, and development, Intranet sites for healthcare professionals: physicians, nurses, sales representatives, E-learning solutions, OTC specific digital marketing
  • Patient-Physician online communications
  • Hospital, clinic, and pharmacy focused communications
  • For mobile communications, please see:  ICT/Mobile Communications

New and updated digital marketing and online solutions include:

  • Remote E-detailing
  • Online portals
  • Enhnaced mobile solutions
  • Analytics
  • Social media applications

 

E-Learning


The move from textbook to video and then to online and mobile E-learning is now evident.  Healthcare firms that do not utilize E-learning are facing significant opportunity costs decreasing the ability to effectively compete against direct rivals.  From online to mobile platforms, E-learning increases the knowledge of sales representatives, nurses, physicians, and other clinicians. In particular, mobile devices, are bringing power to users by push and pull of information including details of diseases, adverse effects of specific medications, clinical trials, healthcare news, and other pertinent information in real time. 

For more information on how the Japan Healthcare Network can facilitate the use of E-learning solutions for your organization, please contact us.


ICT/Mobile Communications


The need for greater adoption and utilization of information communication technologies is now here and will continue to be paramount as the aging population increases. New and more effective technologies will be required to better serve patients, physicians, sales representatives, and other stakeholders in providing better health services and outcomes.  The Japan Healthcare Network assists in the introduction and utilization of information communication technologies that include:

  • Mobile specific platforms, solutions, and content for pharmaceutical companies, medical device, and other healthcare-related companies
  • Sales/MR representative focused solutions, including E-Learning and E-detailing
  • Positioning devices for hospitals, nursing homes, and others
  • Telehealth solutions, Internet capable diagnostic devices and equipment
  • Nursing and home care-focused communication solutions
  • Other solutions in development or use in other markets